A way to permanently straighten hair with NO FORMALDEHYDE!
Get the healthy, silky straight look that lasts for months.
Similar to the Japanese straightening system, this trio based treatment permanently straightens the hair. After an Opti-Smooth service your hair will look like you flat ironed your hair,No frizz and up to 80% less curl — just beautiful, straight, shiny, healthy hair.
Our most versatile smoothing system Introducing NEW Opti.Smooth with +Pro-Keratin to help prevent hair breakage and increase fibre respect for 25% more conditioning. Smooths and de-frizz unruly, hard-to-manage hair.
Ceramide-infused pre-treatment seals, strengthens and smooths for controlled manageable hair. Leaves hair frizz-free with glossy smooth body and amazing shine.
How long does it last?
Permanently! Your new hair will grow in and have the same curl and texture that it always had but the rest of your hair is permanently straight and will stay that way until it is cut out.
How long does it take to do the procedure?
This is a 4-step process and can take approximately 3- 4 hours depending on the length and density of your hair.
What type of hair is this for?
Wavy, curly and frizzy hair (not recommended for kinky, coiled or heavily highlighted hair).